The Heavy Hitter SECRET
for getting the best ROI on your lead purchases
What is "OPTIMIZING MLM Leads"? It's the
process of using a proprietary formula to predictably pinpoint
those prospects in an MLM leads list who are more probable
of being successful.
By working optimized leads,
2-3X more productive
on the right prospects
your recruiting time by 70%+
your group faster and stronger
stronger leadership in your group
be emotionally drained by the wrong prospects
Optimizing leads is the only way to get the best mlm leads
purchase return-on-investment - Read below to learn the Heavy
We generate a report of 3 tiers
from any list submitted to us:
tier (23%+/- of any list) is where serious network marketers
should focus 80% of their time. These prospects
can propel your business into exponential growth.
tier (57%+/- of any list) only deserves 20% of your time.
tier (20%+/- of any list) should be deleted!
These are the questions we get
"How do I get the most return-on-investment when I buy
"Should I buy real-time leads"
"What do you see the heavy hitters doing?...Why are
they so successful?"
"I'm part-time and I need to sponsor 4 quality people
per month, how do I do that?"
"What do you recommend for the full-time person who
can work the phone daily?"
We have to answer by starting
with the basic premises:
1 - You're serious
about your network marketing business and know it requires
an ongoing investment in leads.
2 - You realize someone
who's "looking" is usually "looking".
Think about yourself
you're always looking, right? If
a "better" opportunity comes along, are you open
3 - You know that
everyone is not a high probability
candidate to be successful in MLM. MLM is not right for everyone!
The products you offer may be
but not the opportunity.
4 - You understand
that the highest pay-off activity you can do every day is
contact prospects who are both LOOKING and
Based on the above, we're going to show some examples of what
a $500 investment in leads can look like with optimization.
If you're saying to yourself, "I buy my leads in batches
of 100 for $100", you'll discover below why you're not
experiencing exponential growth in your organization, or utilizing
your lead investment money wisely.
MLM leads sell anywhere from 2 cents (aged) to $50
(from TV infomercials).
In this special report, we'll use MLM leads costing
anywhere between 10 cents to $5.
Remember, your goal is to maximize your time with prospects
who are both looking and capable.
The graph below shows a $500 lead purchase at 10 cents to
$5 per lead.
In this graph, you see how many leads you're going to get
at a certain price per lead.
Obviously, if you're serious about working the phone, you'll
get through your 100 leads at $5.00 apiece in a hurry.
The graph below
is what a mlm leads list really looks like.
This graph shows what tiers the corresponding leads you're
getting would fall into. We give every lead in the list a
rating of Top, Middle, or Bottom.
Top Tier = 23% of list
These are your prospects who have generally the most probability
of being successful with you. Top tier prospects will join
your program at higher levels, get on auto-ship quicker (and
stay on longer), require less of your time, and propel your
business into quantum growth.
8 out of 10 people in the top tier are what we consider great
prospects, or STARS .
Middle Tier = 57% of list
These prospects are where a majority of network marketers
by default focus. Although they may be easy to sponsor, they
generally don't have the ability to move your business forward
in an exponential way.
They will require more time, be less likely to stay on auto-ship,
have less leadership capability, and tend to cause your organization
to taper off. This is because the entire MLM community will
1 out of 15 people in the middle tier are what we consider
great prospects .
Bottom Tier = 20%
These prospects we recommend you delete from your lead list.
The opportunity cost of pursuing these prospects is too great.
Our research shows that you cannot get a positive return-on-investment
Only 3 out of 100 in the bottom tier are good prospects.
So, above you see that you really have significantly more
top tier people to call as you decrease your cost per
lead. This is the main reason we recommend network marketers
work aged leads.
Now, let's take a quick look at how
many days of calling time focusing on Top Tier leads
you'd have with your $500 investment.
We'll assume that you'll be making 20 contacts
per day. These aren't dials but actually talking to a prospect.
This is a good goal for part-timers. If you're full-time,
adjust your numbers up accordingly.
As you can see from the above chart, when you focus your
time and energy on Top Tier prospects, and those are the only
people who deserve your attention, you leverage your investment
in leads by 5,000% when you purchase aged leads. Yes - a small
percentage will already be recruited into another opportunity,
but the vast majority will still be looking. When it comes
to business opportunities, most people have very short attention
spans. If they aren't seeing results within the first 30 -
45 days, they will be open to other opportunities.
Our recommendation is to purchase aged leads that are 30
- 90 days old. To traditional mailing list brokers, these
would be considered "Hot Line" leads. Most are still
looking. Most of those who have joined a program will be looking
again within 30 - 45 days (very few companies have a proven
method of getting someone profitable within the first month
or two). And then a very small percentage will have found
a program that they are happy with.
Smart business people stack the odds in their favor. Focus
your valuable time - and energy - on the most capable prospects,
and watch your downline explode.
Spend less. Make more money.
Reduce your stress. And have more fun, by using optimized
Your time is too precious to waste with the wrong people.
to begin optimizing your leads.
Visit our MLM Training website.